New Approaches to Dental Marketing

The course delves into the various elements that make up the Marketing of the clinic. From how to correctly position your brand to how to study your target audience. Both are critical aspects of your strategy.

Through case studies you will learn how to define your catalog of services, how to set an appropriate pricing policy, how to design campaigns, how to identify opportunities in your target audience and how to turn the web into a competitive weapon.

• Learn how to improve our patient loyalty techniques.
• Apply new techniques that lead us to improve recurrence.
• Learn how to develop a patient-centered management of the clinic.
• To know the relationship between satisfaction and profitability.
• Knowing the usefulness that our patients can give us to improve our processes in the clinic and increase satisfaction.

• Professionals in the dental sector interested in improving the results of your clinic.
• Health care workers who wish to improve their knowledge in the field of administration and management of clinics and dental marketing.
• Other professionals and entrepreneurs who wish to expand their knowledge and skills within the Health area.

MODULE 01: Brand strategy and patient-oriented marketing.

• What is branding really?
• Why is branding important?
• The power of branding
• The brand name
• The brand strategy
• How is your brand positioned?
• How to build your brand
• Marketing Recommendations for the Clinic
• The Importance of Marketing in the Clinic
• New Patient Segmentation
• Trends that are changing Clinic Marketing (I)
• Trends that are changing Marketing in the Clinic (II)
• Trends that are changing Marketing in the Clinic (III)

MODULE 02: Marketing mix and digital marketing

• Marketing mix in the clinic
• Service strategy in the clinic
• Pricing strategy
• Communication strategy in the clinic (I)
• Communication strategy in the clinic (II)
• What to do and what not to do in marketing in the clinic
• How to communicate with patients
• Building the marketing plan
• How to select the right clinic messages
• Digital Marketing in the clinic
• Web design criteria
• Elements of digital marketing in the clinic
• The web, a strategic asset for the clinic
• Positioning on the web

Online Marketing in the Dental Clinic: Digital Strategy and Patient Engagement

• Social Networks and Reputation
• Interact with patients on Facebook
• 10 rules of social media marketing
• Indicators in social media management
• What indicators to measure in social networks
• The 5 c's of a social media campaign
• Email, marketing and patient loyalty

MODULE 04: Patient Loyalty Marketing

• What do patients value?
• What does the practice offer? What does the patient buy?
• How to focus on patients
• Improving patient service
• A service strategy
• Complaint management
• The patient's emotional map
• Patient satisfaction (I)
• Patient satisfaction (II)
• Patient satisfaction (III)
• How to measure patient satisfaction
• Satisfaction and loyalty
• The feeling of patients
• Communication with the patient in Dentistry