The creation of value for the patient is the main objective of clinic management, but what is value and how is it quantified? In the course we will teach you how to graphically and simply design the business model of your clinic, with a central objective: to maximize the creation of value for your patients.
Objectives
- Learning how to identify a good brand for the clinic and how to communicate it properly as an emblem of the quality of our service.
- Understand marketing as a motivating experience for the patient, paying attention to concepts such as sensory and emotional marketing and dental neuromarketing.
- To know how to identify our target audience and the market we can approach, in order to be able to specify our marketing actions.
- Learn how to design an online marketing strategy for the clinic: web positioning strategies, blog management, social networks, etc.
Directed to
- Professionals in the dental sector interested in improving the results of your clinic.
- Healthcare workers who wish to improve their knowledge in the field of clinic administration and management and dental marketing.
- Other professionals and entrepreneurs who wish to expand their knowledge and skills within the Health area.
