Master's Degree in Clinic Management and Administration

This master's degree provides a comprehensive overview of clinic management with the aim of improving processes, learning about marketing and communication techniques, and reviewing the financial and organizational aspects of the clinic in depth.

The master's degree, aimed at directors, managers, and/or healthcare personnel in dental clinics, provides in-depth knowledge of all areas of the clinic and helps increase the number of first visits.

• Acquire the knowledge necessary to make the clinic a high-value, high-performance organization.
• Develop a management model that includes the latest trends and techniques that can be applied to our daily clinic management activities.
• Improve the clinic's results with a clinic management methodology.
• Learn how to manage the team to get the most out of it.
• Understand and interpret everything related to the clinic's cash flow and financial statements.
• Acquire marketing knowledge to increase the number of first visits and build patient loyalty.

• Professionals in the dentistry sector interested in improving their clinic's results.
• Healthcare workers who wish to improve their knowledge in the field of clinic administration and management.
• Other professionals and entrepreneurs who wish to expand their knowledge and skills in the field of healthcare.

SECTION I: A NEW COMPETITIVE LANDSCAPE

MODULE 01: STRATEGIC ANALYSIS OF THE SECTOR AND NEW CHALLENGES FOR THE DENTAL CLINIC

Unit 01: Analysis of Sector Trends
Unit 02: Sector Structure and Competitive Analysis of the Clinic

BLOCK II: STRATEGY, BUSINESS MODEL AND GENERAL MANAGEMENT

MODULE 02: STRATEGY IN THE DENTAL CLINIC

Unit 01: Defining the Clinic’s Strategy
Unit 02: How to Set the Clinic’s Strategy

MODULE 03: BUSINESS MODEL AND MANAGEMENT MODEL FOR THE CLINIC

Unit 01: Defining the Clinic’s Business Model
Unit 02: Clinic Management

BLOCK III: STRATEGIC MANAGEMENT OF THE DENTAL CLINIC

MODULE 04: CLINIC MANAGEMENT, LEADERSHIP AND ADMINISTRATION

Unit 01: Management Skills
Unit 02: Functional Areas of the Clinic

MODULE 05: ETHICS AND VALUES IN CLINIC MANAGEMENT

Unit 01: Criteria for Ethical Management
Unit 02: Corporate Responsibility

BLOCK IV: NEW MODELS OF PATIENT CARE. EMOTIONAL INNOVATION

MODULE 06: EMOTIONAL INNOVATION AND NEW PERSON-CENTRED MODELS OF CARE

Unit 01: Techniques for Communicating with Patients

MODULE 07: NEW APPROACHES TO PATIENT LOYALTY

Unit 01: Patient-Centred Management
Unit 02: How to Measure Patient Satisfaction

BLOCK V: INFRASTRUCTURE, ORGANISATION AND PEOPLE

MODULE 08: LOYALTY AND PROFITABILITY MODEL

Unit 01: The Patient Utility Function
Unit 02: The ‘Zero Defects’ Model in Patient Care

MODULE 09: A RESULTS-ORIENTED ORGANISATION

Unit 01: Key Aspects of Clinic Organisation
Unit 02: Operational Organisation