Dental Marketing: Target Audience

The social changes that have been taking place in recent years are changing patient preferences. If we are to be successful in the services we offer in the clinic and how to increase first visits, we must have a good understanding of these changes. The course presents, in a practical way, the new patient profiles, their needs and the oral health services they are looking for.

• Profiling our target audience to guide our dental marketing activities and obtain better results for the clinic.
• Learn to define our dental marketing strategy.
• Knowing how to identify the different patient profiles that exist in the market and how to address each one.
• Distinguish between public and market.
• Learn how to analyze patient behavior in order to offer them the experience they are looking for.

• Dental professionals interested in improving the results of their practice.
• Healthcare workers who wish to improve their knowledge in the field of clinic administration and management and dental marketing.
• Other professionals and entrepreneurs who wish to expand their knowledge and skills within the Health area.

MODULE 01: BRAND STRATEGY AND PATIENT-ORIENTED MARKETING

• Marketing Recommendations for the Clinic
• The Importance of Marketing in the Clinic
• New Patient Segmentation
• Trends that are changing Marketing in the Clinic (I)
• Trends that are changing Marketing in the Clinic (II)
• Trends that are changing Marketing in the Clinic (III)