Outbound marketing is that which aims to attract patients to the clinic in a direct and unidirectional way, that is, through communication techniques to the general public with a methodology focused on the brand and the product.
In this course we review all the outbound dental marketing techniques that we can use to increase the number of first visits in our clinic and how to implement them.
Objectives
- Improve the results of first visits and patient recruitment for our clinic.
- Learn the concepts of campaigns and online advertising, to apply them in our marketing activity in the clinic.
- Learn how to develop a correct display strategy.
- Develop effective dental marketing emailing techniques.
- Properly manage the sending of newsletters and the publication of banners.
- Know the advantages of sponsorship of our brand.
Directed to
- Dental professionals interested in improving the results of their practice.
- Healthcare workers who wish to improve their knowledge in the field of clinic administration and management and dental marketing.
- Other professionals and entrepreneurs who wish to expand their knowledge and skills in the Health area.
