In the course you will learn to understand Marketing as an essential part of your clinic's strategy. You will participate in the design of the Marketing Plan in which aspects such as the type of treatments that the clinic should offer, the pricing policy, the communication strategy in digital and face-to-face media and the experience that, in each case, you want to transmit when the patient visits us.
Objectives
- Improve our marketing actions to attract new patients and build patient loyalty.
- Learn how to set the objectives we should reach in dental marketing. To know how to build our online marketing plan.
- To know the possibilities of inbound dental marketing offered by the digital ecosystem.
- To know the different channels through which we can publicize our activity and know how to decide the most appropriate ones.
- Learn how to measure patient conversion indicators based on our dental marketing activity.
Directed to
- Professionals in the dental sector interested in improving the results of their clinic.
- Health care workers who wish to improve their knowledge in the field of administration and management of clinics and dental marketing.
- Other professionals and entrepreneurs who wish to expand their knowledge and skills within the Health area.
