It is no longer possible to understand the clinic as a mere dental office that is easy to manage and direct, but rather the forces of the sector are moving these clinics to group together and to need more complex management and marketing tools in order to compete with the new big players that continue to appear in the sector.
It is therefore important for the clinic to establish a strategy and business model according to its capabilities and, consequently, to reflect this in its management model.
Objectives
- Understanding the key concepts related to clinic costs (structural expenses, leverage effect, etc.) and learning how to manage them correctly.
- Know how to perform a complete cost analysis and understand the relationship between costs, profits and volume of activity.
- Learn how to calculate the break-even point to guide the clinic's strategy and operations.
- To know, from a global perspective, the current state of the dental sector and future challenges.
- To analyze the market structure (supply and demand) in order to adequately position the clinic and measure its impact.
- Identify the key aspects to define the business strategy in the current context.
- Know how to design the clinic's strategy based on a comprehensive diagnosis.
- Define the management model and the strategic objectives of the organization.
Directed to
- Dental professionals interested in improving the results of their practice.
- Healthcare workers who wish to improve their knowledge in the field of clinic administration and management.
- Other professionals and entrepreneurs who wish to expand their knowledge and skills in the Health area.
