Specialization in Dental Clinic Management

By completing this course, you will acquire the management and innovation tools necessary to guide your clinic toward excellence, improving communication and developing different marketing, financial, and organizational strategies for the clinic.

By completing this course, you will acquire the management and innovation tools necessary to guide your clinic toward excellence, improving communication and developing different marketing, financial, and organizational strategies for the clinic.

• Understand your competitive environment
• Be able to build a competitive business model
• Acquire leadership and team management skills
• Learn new approaches to patient loyalty
• Improve your marketing and communication skills
• Develop techniques for attending to patients on their first visit
• Study the economic and financial management of the clinic
• Optimize the operations and resources of the clinic's internal processes

• Dental clinic directors and managers
• Dentists with clinics
• Successors to a clinic
• Entrepreneurs in the dental sector

MODULE 01: WHAT WE FACE IN THE SECTOR

• Competitive analysis of the dental sector: Background.
• A new approach to the sector
• The vectors that drive the sector
• Study of the active agents in the sector (I)
• Study of the active agents in the sector (II)
• Trends and evolution of the sector
• Competitive factors in the sector
• Supply and demand
• The challenges facing clinics
• Key aspects for successfully managing your clinic
• Pressure from competitors

MODULE 02: YOUR BUSINESS MODEL IN 9 STEPS

• A new clinic for a new patient
• Designing the clinic's business model
• Patient value, value for the patient
• Patient-based management
• Most frequent triggers of crisis in the clinic

MODULE 03: LEADERSHIP IN THE CLINIC

• What is management?
• Leadership
• New challenges in clinic management
• Management skills
• Styles of people management in the clinic
• The four key functions in people management
• Success factors in team motivation
• Criteria for hiring people
• Management and administration in the clinic: Leadership in the clinic

MODULE 04: NEW APPROACHES TO PATIENT LOYALTY

• What do patients value?
• What does the clinic offer? What does the patient buy?
• How to focus on patients
• Patient satisfaction (I)
• Patient satisfaction (II)
• Patient satisfaction (III)
• Loyalty and profitability
• How the clinic communicates with its patients
• The cycle of interactions with the patient
• Patient recovery

MODULE 05: DENTAL MARKETING (I): THE VALUE OF YOUR BRAND

• Brand strategy
• How is your brand positioned?
• How to build your brand
• What is a brand really?
• The power of the brand
• Why is the brand important?
• The importance of marketing in the clinic
• The brand name

MODULE 06: DENTAL MARKETING (II): DIGITAL MARKETING

• How to select the right messages for your clinic
• Digital marketing in the clinic
• Website design criteria
• Elements of digital marketing in the clinic
• The website, a strategic asset for the clinic
• Web positioning

MODULE 07: TEACH PATIENTS TO SAY YES

• Profile of the treatment presentation coordinator
• Treatment presentation styles
• Types of patients
• Four steps to closing a treatment
• 3 keys to success in treatment presentation
• Increasing the acceptance rate
• Patient interview technique
• The interview: success factors
• The importance of the first visit
• Why does the patient say NO?

MODULE 08: ECONOMIC AND FINANCIAL MANAGEMENT

• A journey through the income statement (III)
• A journey through the income statement (II)
• A journey through the income statement (I)
• A first look (I)
• A first look (II)

MODULE 09: KEY PROCESSES IN THE CLINIC

• Production management in the clinic
• The concurrence of time and space in the clinic
• Productivity in the clinic
• Production problems in the clinic
• The industrialization of services in the clinic
• Schedule management
• How to schedule correctly
• Purchasing and warehouse management in the clinic