Diploma in Dental Management and Marketing

In this course, we alternate between recorded theoretical presentations and practical case studies and exercises in live sessions that allow students to assimilate the content. The program has an eminently practical focus, working on all concepts from the point of view of a real dental clinic.

• Enhance the management skills of staff with responsibilities in the clinic, so that they know how to face the new challenges facing the sector.
• Understand what it means to manage, knowing how to delegate correctly and take on responsibilities.
• To view management as a strategic element within the organization of the dental clinic.

• This program is aimed at dentists, directors, and owners of dental clinics who want to ensure the success of their clinic and stand out from the competition.

MODULE 01: CLINIC MANAGEMENT, LEADERSHIP, AND ADMINISTRATION

• New challenges in clinic management
• What is management?
• Keys to good management
• Management skills
• Leadership
• Strategic thinking
• Good habits for clinic managers
• How to build a clinic correctly
• Functions of the clinic manager
• Vision, direction, and correct objectives
• A comprehensive approach to management
• Effective use of time

MODULE 02: FIRST PATIENT VISIT AND PRESENTATION OF TREATMENTS

• The importance of the first visit
• The role of the clinic team
• The interview: success factors
• Building a patient
• Increasing the acceptance rate
• Patient interview technique
• Why does the patient say NO?
• 3 keys to success in treatment presentation
• Profile of the treatment presentation coordinator
• Four steps to closing a treatment
• How to present treatment financing
• Some key ideas
• Treatment presentation methodology
• Types of patients
• Treatment presentation styles

MODULE 03: NEW APPROACHES TO PATIENT LOYALTY

• What do patients value?
• What does the clinic offer? What does the patient buy?
• How to focus on patients
• Improving patient care
• A service strategy
• Complaint management
• The patient's emotional map
• Patient satisfaction (I)
• Patient satisfaction (II)
• Patient satisfaction (III)
• How to measure patient satisfaction
• Satisfaction and loyalty
• Patient feelings
• Communication with patients in dentistry

MODULE 04: BRANDING AND RESULTS-ORIENTED MARKETING

• What is branding really?
• Why is branding important?
• The power of branding
• The brand name
• Brand strategy
• How is your brand positioned?
• How to build your brand
• Marketing recommendations for the clinic
• The importance of marketing in the clinic
• New patient segmentation
• Trends that are changing marketing in the clinic (I)
• Trends that are changing marketing in the clinic (II)