The patient is the most direct tool for building loyalty. Every aspect must be meticulously attended to, and treating them in a special way will lead to future recommendations. That's why in this book we teach you how to present your value proposition in a way that benefits the patient.
We present the 3rd Edition of Pedro Morchón's book.
Pedro Morchón takes the principles of Emotional Intelligence and applies them to the context of the dental clinic.
Synopsis
The book's chapters are brief and all revolve around the idea of offering your patients a unique value proposition that will lead to loyalty and subsequent recommendations of your dental clinic. This is the book's objective: to help you understand what your value proposition should be for your ideal patient (by the way, have you considered who your ideal patient is?); that is, in what aspects of your service you will be different and why this difference will be valuable to your patient.
